Streetcar Commercial - Countless Destinations

Target Audience: The campaign aimed at reaching the El Paso public at large to help them get a good understanding of the sites and entertainment areas all throughout the route. It highlights the expansion of transit services in the centralized area of El Paso.

Strategy Objective:The objective of this commercial was to add a touch of the nostalgic 1960's look and feel, and make it a memorable experience for those who rode in the past while creating excitement for those riding for the first time. The messaging is simple, clear and entertaining and caters to all age groups.

Situation Challenge: The situation was filming in prominent locations along the route so passengers get a full perspective of route coverage areas.

Results Impact: Both ridership and social media numbers have continued to grow significantly within the first two weeks of operations.

Why Submit: The commercial has been a great success, attracting hundreds of former and new passengers on a daily basis. It has demonstrated that the streetcar service is a fun and easy way to get to all the winter activities happening along the route. This will open the door to new partnerships with business and events happening along the route in the future.