VCTC EastWest Connector

Target Audience: 60,000 potential riders living in Simi Valley, Moorpark and West Ventura County

Strategy Objective:Mixed media (digital/traditional/site) campaign designed to reach key targets and build awareness of new service. The campaign also encouraged trial usage of the service.

Situation Challenge: New service and new (previously unserved) market

Results Impact: 209,385 SOCIAL MEDIA IMPRESSIONS 95,344 UNIQUE INDIVIDUALS REACHED THROUGH SOCIAL MEDIA 7,590 ESTIMATED AD RECALL LIFT 46,052 PRINT MEDIA IMPRESSIONS 10,000 DIGITAL DISPLAY AD IMPRESSIONS 8,600 CAMPUS MEDIA IMPRESSIONS (CSUCI AND MOORPARK COLLEGE) The East-West Connector campaign delivered a total of 274,037 total impressions in less than 2 months

Why Submit: The awareness campaign utilized integrated digital and traditional marketing to raise awareness and garner trial usage in a very tight window.