CATS LYNX Blue Line 10th Anniversary

Target Audience: Elected officials, riders, news media, and the public.

Strategy Objective:An event was planned to commemorate the 10th anniversary of the LYNX Blue Line that would celebrate the success of the project and to thank customers for their support. One rider would be selected as the 48,944,646th customer and receive a prize.

Situation Challenge: Celebrate the 10th anniversary of the opening of the LYNX Blue Line Light Rail project

Results Impact: This event received media coverage from all the local TV networks reaching over 417,000 households. CATS also launched its first Snapchat filter that resulted in 22,858 swipes and over 17,300 views.

Why Submit: The LYNX Blue Line opened on Nov. 24, 2007 with over 100,000 customers on opening weekend. In 2007, pre-opening projected weekday ridership was estimated at 9,100 riders. During the first year of operation, ridership was 54% above the first-year projection. In 2017, average weekday ridership was 16,400 riders. To date the LYNX Blue Line has spurred an estimated $.2065 billion in private development of completed, under construction, and planned projects.