STM- Partnership with the magazine L'Itin'raire

Target Audience: The magazine L'Itin'raire is the cornerstone of the Groupe communautaire L'Itin'raire. Published every two weeks, the magazine is written and sold by people who are marginalized or at risk of homelessness. It provides vendors with an opportunity to reintegrate into society and readers with an alternative information platform. For 20 years, the STM has partnered with L'Itin'raire and allowed vendors to sell the magazine in the STM's stations. The STM also provides vendors with transit fare so that they can get to their designated selling spots. This year, the STM and L'Itin'raire decided to innovate by creating a special issue entirely on Montr'al's public transportation network. Target audience: - STM customers - People who are homeless or at risk

Strategy Objective:Imagine solutions relevant to the reality of L'Itin'raire employees - Allowing vendors to sell this magazine in our stations encourages social reintegration and gradual re-entry into the job market. Providing them with sales points inside our stations keeps them out of bad weather. And, giving them a free transit fare helps them get around. Ensure visibility for the STM's homelessness initiatives and position the STM as a good corporate citizen Participation in some specific promotional activities of the magazine Publication of a special issue on the STM to highlight the partnership Publication of vendor profiles on the stm.info page of the Journal M'tro newspaper Encourage involvement of marginalized people Support them in their reintegration

Situation Challenge: Through its partnership with L'Itin'raire, the STM is able to support the social mission of getting homeless people off the streets and reducing the number of urgent situations related to caring for people in difficulty: drug addiction, medical interventions, suicide, aggressive behaviour, etc. This is not the STM's only partnership related to homelessness. With the Soci't' de d'veloppement social, the STM created service points in five downtown m'tro stations to help homeless people and direct them toward the right resources. In addition, every winter, a shuttle service is offered together with an organization to offer homeless people a ride to shelters. Overall, these social partnerships improve the customer transit experience and customers' feeling of safety in m'tro stations.

Results Impact: In the last financial year: o 123,500 magazines were sold in the STM's m'tro stations. o $370,500 in donations were collected in the m'tro from magazine sales. Distribution network: o 76 vendors sell the magazine in 51 m'tro stations (present in 75% of stations). o The sales made in the STM's network represent 55% of total sales. o Readership: Every month, 27,500 people read the magazines sold in the m'tro, compared to 22,500 sold elsewhere. STM special issue ' October 2018 The STM special issue has sold 10,600 copies. This represents 6% more sales than the average of the other issues sold since the beginning of the financial year. The long-standing relationship with the STM has enabled L'Itin'raire to establish its credibility and seek new partnerships.

Why Submit: Thanks to the STM's partnership, L'Itin'raire has become the biggest street paper in North America, out of a network of some 30 papers (the most vendors and magazines sold). L'Itin'raire is also part of the International Network of Street Papers, which includes more than one hundred newspapers and magazines sold on the street by people struggling with homelessness. This partnership has existed for many years, and it has allowed the STM to achieve excellent results regarding prevention and safety. It also helps improve our customers' feeling of safety and maintain the attractiveness of our network. In addition, providing support for people in difficulty avoids numerous service disruptions and contributes to service reliability.