NJ TRANSIT "Move Ahead with Us!" recruitment video

Target Audience: Job seekers in the New Jersey-New York-Philadelphia metropolitan region.

Strategy Objective:Create a fast-paced, music driven, video to highlight both the varied careers at the company, along with the company's key role in regional mobility and prosperity.

Situation Challenge: Do to a number of factors over the preceding eight years, NJT lost a great number of highly skilled staff at every level of the organization and in every craft and occupation. A new administration refocused the company on attracting and retaining staff in order to fulfill our important regional transportation mission. We wanted to visually explore the great variety of career paths available with NJ Transit.

Results Impact: Our hiring campaign has been amazingly successful, so much so that our human resource department is now, happily, struggling to process the great number of applications they have received.

Why Submit: Transportation is not often a career that is top-of-mind with younger people entering the workforce. This is particularly the case with legacy railroads. Highlighting the variety of careers in transportation ; beyond just the visible bus driver or train conductor, helps to show the vibrancy of our industry.