The COMET new Rider's Guide

Target Audience: Riders

Strategy Objective:Goal is to provide a map to show all the routes together, plus provide instruction on how to ride The COMET services.

Situation Challenge: Our Rider's Guide and system map has not been printed since 2013. Customers needed a new system map.

Results Impact: Greater public awareness.

Why Submit: The COMET has a powerful brand and the goal is to use brand awareness to increase ridership.