PSTA Spring Break Partnership

Target Audience: Residents and visitors in the Clearwater Beach area during the Spring Break Season

Strategy Objective:-Park Free, Ride Free -Beachgoers parked for FREE at Clearwater City Hall or Harborview Center Lower lot -Riders boarded the trolley FREE and got a free day pass -Service ran with a combination of Jolley Trolley and PSTA's Suncoast Beach Trolley vehicles -Trolleys ran approximately every 15 minutes -Promotion ran February 19 through April 29, 2018

Situation Challenge: The City of Clearwater and Clearwater Beach face a massive influx of traffic during the annual Spring Break season In the attempt to offset some of the congestion, PSTA, Jolley Trolley, the City of Clearwater, the Clearwater Beach Chamber of Commerce, and the Clearwater Regional Chamber of Commerce partnered to provide and promote public transit services in and around the downtown Clearwater area

Results Impact: -More than 26,000 rides were given to people who parked at the free Park & Ride lots -Social Media efforts were significant with more than 140,000 reach and 5800 engagements

Why Submit: Five separate entities working together for a singular goal, with a successful outcome, is an outstanding example of an effective partnership -PSTA had overall responsibility for the program and ran some of the trolleys -Jolley Trolley ran the balance of the trolleys -City of Clearwater helped fund the service, promoted it, and assisted with sign placement easements -The two chambers helped promote the service